Adding “.ai” to your company name has become as trendy as wearing white sneakers, we’ve made a different choice. Here’s why.

No, we haven’t missed the AI train

Let’s be clear from the start: the “.ai” trend didn’t forget to invite us to its party. Our absence isn’t due to a lack of knowledge or interest in Artificial Intelligence. It’s a deliberate, thoughtful choice that perfectly aligns with what we do at Livstick.

For those who don’t know us yet (hello, by the way!), Livstick is a platform that lets you attach personalised video messages to physical products or online orders. When you give a gift, you can include a video message accessible via a QR code. Simple, emotional, human.
And it’s precisely on this last point that everything hinges.

Genuine emotion can’t be generated with a few prompts

Imagine this: your best friend just received the gift you sent for their birthday. They scan the QR code and instead of discovering your smiling face and sincere wishes, they find a perfectly calibrated, ultra-polished message… generated by AI.

“Dear [friend], on this special day marking your [age] year, I want to express my [positive emotion] and wish you a [event] filled with [positive value].“
Wow. Touching.

Research confirms it: gifts accompanied by authentic emotions strengthen bonds between people. According to a study on the emotional aspects of gift-giving, consumers with better emotional understanding spend more on gifts and derive greater happiness from them. It’s no surprise: when you give a gift, you’re not just offering an object, you’re offering a piece of yourself.

We use AI (but not where you might think)

Don’t get us wrong: Artificial Intelligence has its place at Livstick. We use it for tasks like video moderation, data analysis, and improving our internal processes. But we make a clear distinction between:

• Using AI as a tool to improve our service
• Replacing the human element with AI in what constitutes the very essence of our value proposition

It’s like the difference between using a digital assistant to organize your schedule (useful!) and asking that assistant to write your personal birthday card to your mother (um, no thanks).

The “.ai” suffix isn’t a quality badge, it’s a positioning choice

You’ve probably noticed that adding “.ai” to company names has become a real trend. One study identifies more than 768 startups using this extension. It’s a bit like if all bakeries suddenly started calling themselves “Bakery.organic” without necessarily changing their ingredients.

We respect this choice for companies where AI is at the core of their business model. But for us, it would be a misleading promise. Our core business is facilitating human connection through authentic video messages. Period.

And consumers aren’t fooled. According to one study, 35% remain skeptical about AI, often due to disappointing experiences. The “AI” label can even diminish trust in certain emotional contexts: exactly where we operate.

The future of Livstick and AI: a pragmatic relationship

That being said, we’re not technophobes. We see real potential for AI in enhancing the user experience, without compromising the human authenticity, at the heart of our service. For example, AI could one day suggest better lighting when recording a message, offer transcriptions to improve accessibility, or even help with translation for international messages. But the message itself? It will remain 100% human.

Would this mean we have something in the pipes that would involve the use of AI for transcription, translation and analysis? Perhaps, but that’s a story for another month (at the pace things are moving forward nowadays, it could actually be a matter of days, but that’s not the point.)

Being “.com” in 2025 is almost rebellious

At a time where every company seems to want to ride the AI wave (sometimes with more style than substance), staying true to your values and original mission becomes almost an act of rebellion.

We’re proud to be Livstick.com. We’re proud to put humans at the center of everything we do. And we’re convinced that it’s precisely this authenticity that creates the value of our service.
After all, when you send a message with a gift, it’s not an algorithm you want to convey – it’s your emotion, your attention, your presence. It’s you.
And that, no AI can replace.

At Livstick, we work tirelessly every day to improve our service, whether with or without AI. And trust us: if we find a relevant use case where AI can enhance our value proposition without compromising its authenticity, we’ll be the first to adopt it. Because our mission remains unchanged: facilitating the sharing of sincere emotions between people. Because gift-giving is, first and foremost, a human story.