For the last few years, Sephora has been proposing the Livstick on its Gift Cards. When you buy a Sephora Gift Card, you can now attach to/on your gift a private and personal video message for the person receiving your gift.
A innovative way to amplify the emotion of your gift.
The way it works is very simple.
On the back of every Sephora Gift Card, there is a unique QR Code and Code. To record a personal and private video message, the buyer of the card just needs to either scan the QR Code or type the code on a dedicated page (http://www.cartecadeausephora.com). Then, the buyer will be prompted to record or upload a video or a picture with a simple text message. That’s it ! And of course, this experience can be done from a mobile or a desktop computer.
And then, the gift card can be offered.
To discover the recorded message, the recipient of the gift card will just have to do the same: scanning the QR Code at the back of the card, or inputing the code on the Sephora’s landing page (http://www.cartecadeausephora.com)…and the message will simply appear. The beneficiary of the card will even be able to respond to this message by sending one of his/her own or could even decide to share the message received on Facebook….
