Brand & control
Set the availability period that matches your policy. When it ends, Livstick automatically removes the video and the personal data attached to it.
A voice for your bouquet.
Retention
One number, in days — nothing to purge by hand.
Where it acts
A gifting programme accumulates recordings of real people, and the contact details that come with them. The compliance question is never whether you keep them, but for how long — and who decides.
One field, in days, carried by the platform itself.
Whatever crossed the line is taken on the next pass — nothing to trigger.
The video file is destroyed where it is stored.
The records remain, stamped with the date, without media or personal fields.
How it works
Platform settings
Your team admin types a number of days in the Livstick portal.
One gift
The clock starts at the last activity on the gift, not at the recording.
On the next hourly pass, the video and the personal fields go. A dated record stays.
Good to know
Retention is where a rounded promise does the most damage.
From 1 to 365 days, 90 on a new platform. The window belongs to the platform, not to a campaign.
Measured from the last change to the gift, not from the recording. A gift still in motion pushes its deadline back.
The video file, the sender’s name and email, the recipient email, and two IP addresses recorded on the journey.
Fields your systems write onto a message through the API are not cleared by the window. How they are handled is decided with you.
Settled at scoping
Retention
A retailer needs a message to outlive the return window and the post-holiday calls — but not the next campaign. The platform sits at 120 days.
A data processing agreement caps retention at 30 days after the last activity. The client’s own admin types 30 in the portal that day — no ticket, no release.
Example brand and messages, for illustration.
FAQ
On the platform, in days — by your own team admin in the Livstick portal, or with us at onboarding.
From 1 to 365 days. A new platform starts at 90.
The video file is destroyed, along with the sender’s first name, last name and email, the recipient email held on the gift, and the sender and first-viewer IP addresses. The records stay, stamped with the date.
No. The window belongs to the platform; a programme that needs two runs on two platforms.
A scheduled job passes every hour and clears whatever crossed the line.
