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Data & feedback

The right report, for the right scope, every month.

Each recipient receives a monthly PDF covering the platforms or code groups they manage, with the same performance data available as CSV files.

  • Branded PDF
  • CSV attached
  • Scoped per recipient
Programme lead reviewing a monthly video gifting report at his desk. One document a month
A sender recording a video message REC
Counted in the monthly report
Inside the report Monthly PDF
  • Messages per month 3 years
  • Messages per platform Multi-platform
  • Messages per country 13 months
  • Activation rate 10 months
  • Same figures, raw CSV attached

Four sections in a fixed order — the per-platform page appears only on a multi-platform account.

Where it acts

Four things that decide what you actually get.

Usage figures exist all month long in the back office. What rarely exists is the version somebody can forward: a dated document that opens without a login.

  1. Record The sender films
  2. Review Held for a person
  3. Deliver The container opens
  4. Reveal The recipient plays it Monthly Reporting sums it all upHere
  • The document

    A landscape PDF, built from the same aggregates as the back-office dashboard.

  • The covering email

    Its own translated template, with the PDF and the CSV files attached.

  • The recipient’s account

    Scope lives here: the platforms it covers, or its code groups.

  • The date it runs

    Rolling windows anchored on the production date, not a month-end close.

How it works

Computed per recipient. Sent as one document.

  1. Messages per month Example
    • Jan
    • Feb
    • Mar
    • Apr
    • May
    • Jun

    Illustrative figures.

    Counted

    The same aggregates as the back-office dashboard, laid out in four fixed tables.

  2. All platformsAll platforms One platform One code group

    Scoped

    Computed one recipient at a time, on the platforms or code groups they own.

  3. Your gifting programme Monthly

    Your monthly report

    Messages per month, per country and the activation rate.

    The same figures are attached as CSV.

    monthly-report.pdf

    Sent

    A covering email in its own translated template, with the PDF and the CSV files attached.

Good to know

Almost nothing to set, quite a lot to know.

This capability is short on settings, and saying so is more useful than dressing it up.

  • The four tables are fixed

    No metric picker, no widget to arrange. The conversion funnel and the back-office KPIs are not part of it.

  • Country is where the journey happened

    Resolved as the recipient goes through the journey — not a billing country, not a declared market.

  • The document itself is English

    Table headings belong to the template; only the covering email is translated.

  • Cadence and distribution

    No subscription screen: an account is added to the reporting list on our side, and an internal copy of each sending is kept.

    Settled at scoping

The same document, read for two different reasons.

Activation rate Example
  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun

Illustrative figures.

Gift card activation review

One line decides the next print run

The owner opens the report for one figure: how many issued cards turned into a recorded message. That ratio, not the raw volume, sizes the next batch.

Who gets which figures
  • Central team All platforms
  • Market lead One platform
  • Agency One code group
Multi-market gifting

One brand, several markets, one agency

The central team’s report opens with a per-platform page. An agency attached to one code group gets the same document, computed on that campaign alone.

Example figures and teams, for illustration.

They already put a voice in their gifts.

Luxury, beauty, retail & flowers

FAQ

Questions about what lands in the inbox.

What exactly is in the report?

Four sections: messages per month across three years, with cumulative totals and year-on-year variation; messages per country over thirteen months; the activation rate over ten months; and, on a multi-platform account, a per-platform breakdown — plus the same figures as CSV.

How is the activation rate calculated?

It compares the messages recorded in a month with the codes created that same month — a ratio, not a cohort: a code issued in January and used in March counts towards March.

Can the report cover a single campaign rather than the whole programme?

Yes. When the account is attached to code groups, every figure is computed on those code groups instead of the full platform — how an agency, or a single market, gets its own document.

Is the report branded?

It carries the email logo configured for your platform; the covering email has its own sender identity, subject and body.

One document a month, cut to what each person owns.